Retailers

Retailing is selling goods or merchandise usually in small quantities. They are sold to the public for their own use, not to other producers or firms for resale. It is the final step in bringing goods to consumers on trading. Retailing is not only selling goods but also offering services such as renting tools for home use or renting cars for immediate purposes. The retail sector is important as it serves or sells goods to consumers directly.

Tradesmen who sell goods by retail are called retailers. They know consumer’s needs well because they are in a day-to-day contact with them. They may sell their goods in cash or on credit. One who wants to buy a car must go to a showroom where cars are displayed. He negotiates with the dealer what kind of purchasing they will make. A dealer is a retailer. To attract consumers retailers sometimes help promote the producer’s goods. An advertisement is likely to be the most effective.